Ram Brand Breaks the Sales Boundaries for 2019

One of the most inspiring stories of brand evolution and growth in the automotive industry centers on the Ram brand. The popular pickup truck manufacturer Ram brakes record breaking sales in 2019 announcing 703,023 vehicles were sold. The momentum of growth has been supported by a number of factors such as their truck production strategy. Visit Westgate Chrysler Jeep Dodge Ram to test drive a Ram truck in Plainfield, IN.

Technology Is A Driving Force Behind Ram Trucks

One of the most powerful determinants that has allowed Ram to lead the pickup truck segment is the brand’s emphasis on including automotive technologies in its models. The Uconnect® 4C system in the new Ram 1500 manufactured in 2018 was mated to an enormous 12-inch touchscreen integrated into the design of the center console.

The technology featured innovations such as split-screen capability and unique content made possible by SiriusXM. The designers at Ram anticipated the change in truck buyer priorities. The truck that was once only regarded as a ‘work horse’ has evolved into a more versatile vehicle – a vehicle that can accommodate the needs of a whole family. This meant that the pickup truck would have to cater for needs such as accessibility to connectivity.

Diversified Pickup Truck Strategy Delivers to Market Demands

Even with a new ‘evolved’ Ram 1500 that made its first appearance in 2018, Ram decided to retain the ‘older’ form of the Ram 1500 which is now referred to as the Ram 1500 Classic. The decision works to the benefit of the consumer who has more choices available to them in the market.

Westgate Chrysler Jeep Dodge Ram is a first-rate dealership located near Indianapolis, IN with a diverse inventory of best-selling vehicle brands. We offer a central location for consumers in Plainfield, IN. Contact our dealership today to schedule a test drive with one of the vehicles from our new and pre-owned inventory. Our staff is looking forward to working with you soon.